Directors Commentary Script

Directors Commentary Script


• 0.01
In our opening shot we have straight away used new media technologies played a crucial role in the production of our music video.

• Now taking the opening sequence of our star on the roof top for example;

we super imposed an image of a new york city skyscraper on the blue screen. We then imported the image onto after effects and duplicated it to our sequence on to final cut pro. This new technology allowed us to give our music video a new location, which gives our video more variety in its mise-en-scene and helps convey the story of our video.

• 0.25
We used the internet to research a variety of prison locations to give our music video a sense of realism. We ‘googled’ Alcatraz prison in San Francisco, USA. From this cell, we looked at how the light green colours and rusty, dirty surroundings could be used in our own cell to give our star image a dirty and grounded attitude.

• In the zoom out to reveal the band we had to rescale the image in after effects to make sure it made it look authentic we used it by setting a key frame of her close up and then revealing a another key frame with the full wide image.
Continuing with our prison set idea we took inspiration from other music videos around which we researched on youtube. The vast amount
Of user generated content
Meant that there was a lot of visual stimiuli to draw from. We looked at convential music videos that have been or are in the popular charts today.

The Lady GaGa video ‘Telephone’ for example, gave us inspiration for our lead female singer to be enclosed in a prison cell, as we thought the video conveyed
Lady GaGa to be a woman who powerful, strong and wasn’t afraid to stand up for what she believes in. This is an example of our use of Star image, explored by Richard Dyer. This research gave us the knowledge to create an original and interesting set that still would appeal to the target demographic and highlight our star images female empowerment.


• example we looked at Rihanna’s video disturbia for inspiration on the prison bars uses her sexual desire to get what she wants is suggested by her being trapped in a cell.

• Tunnel:
1.34 The new location of the tunnel- took influence for the Pussy Cat Dolls and Destiny’s Child. We wanted the tunnel to create an interesting image but also highlight our star’s strength and power to escape.

• We created the tunnel by duplicating our original footage to fill the tunnel as if it was spiralling down so that she was in the bottom of it.

• We used a layering technique to size up and down the tunnels degrees to make the depth cues larger than the actual tunnel itself.

• In the production process, we used the internet to create blogs, using them as creative filters. They allowed our group to share ideas and creative stimuli that would appeal to the demographic we researched. We uploaded our storyboard to receive early feedback from our fellow group members, se we could make collective decisions. This meant while editing our footage, we were easily able to refer back to the storyboards and the comments we have made on it.

• Using the new techniques on Final cut pro in the editing process we were able to use a series of jump cuts between tunnel and rooftop to give a sense of urgency to the narrative as she is about to escape. This also resulted in a more visually exciting video from an audiences perspective.

• New media technology gave us the freedom to try out new techniques and ideas to create a conventional video to support our target audience of 15 – 19 thank you for watching