Dan Ash's Advanced Production Media Area: May 2009

EVAULATION - Audience and How does your media product represent social Group?

What is an Appropriate Audience for our film??
- 15 BBFC Classification
because there will be no bad drug scenes or glorification of violence that is not usually seen in a 15 film - although its issues will be too intense and inappropriate for a 12 audience.

How does your media product represent social Group?

In our thriller we have one actor representing dominant social group out there who tale medication for pain relief or something worst. As we only have one actor in our thriller it has been viewed by a middle aged man who seemed to target a younger social group to get rid of them. The Actor is a white male in his 30s so this targets older people who need medication to stay fit, healthy and sane.
He is dressed in a well off suit to show he is a middle/upper class man. He has himself quite high in the world looking down on lower classes in the world. His behavior and movement seem to be in a very anxious and stressed workaholic. Who needs a break from time to time, he moves with a sense of urgency which builds rising tension in our character and the thriller, by him getting more pumped up the audience start to as well. His voice would be more your own interpretation than anything else as you don’t hear him apart from a groan which indicate this man does a lot of thinking and keeps a lot to himself. His appearance is throughout the whole thriller and is panned all around him and has this circling motion which builds a lot of rising tension for the audience as the camera moves as he changes. He appears twice in the thriller once as a man of working than a man of thinking he is dieing and losing his mind.
We used a stereotype of a upper class man living in a grand house with lots of money and lots of objects from around the world. So we suggest that he is a very well off man who works hard. We did this because we wanted to show the richer man was not always get away with it you can’t buy your life getting back at the fat cats.
The shooting was a type of surveillance which showed it was all about him and the idea of being watched and the sick idea of picking off people of knowing what they do everyday and then planning out a act which could kill them. But with this the camera angles helped showed that he thought he was being watched as if he was watching himself and that he might be poisoning himself as he has two mind sets for example me myself and Irene fight each other personality while he is planning to kill his other personality without realizing he kills himself on the same road.
My intentions in constructing of the representation was to make an idea of surveillance and playing games I wanted the audience to be the social group being targeted so they are the manipulators trying to stop this man who this all evolves around on.
I could have challenged the representations by including a person or ethnic type to see so it was more of a point of view and instead of generalizing the public social group and not one type.

EVAULATION - What kind of Media Institution might distribute your Media Product and why?

The kind of media institution distribute my media product would be the UK film council because it’s an independent film which the UK film council can fund for a low budget. One of there types grants are the premiere fund as they receive there money from the lottery.

Another option for this distribution of independent films is new media technology, where you can distribute digitally somewhere like caachi or create space Amazon UNBOX ( or sometimes even Itunes)

Online stores like these act as the middle men (intermediaries) who look for people to buy your content and people are going to buy them off these sites. Some deals mean the producers of the text can get 70% of the profit, with around 30% going to big popular online distributors. They will put there stuff on there server and allow people to download on HD quality. Apple generally only wants proven popular content though, or content that has been sold in a "job lot" as a collection of good independent films.

I learnt a lot about all this from an article on the net called

HOW TO GET YOUR INDIE FILM ON ITUNES... IT'S NOT EASY!!!
which we analysed and joined the forum on - at the end there were real fim makers discussing their problems and ideas on how to solve them like the company below...

There are also smaller companies like stonehenge below - that will sell your film as a smaller file for portable devices like iphones.

Sell Your Independent Films on iTunes
http://www.stonehengeproductions.com/Stonehenge/home.html

We enable independent film producers to sell their films on iTunes as applications for the iPhone and iTouch.
HOW?
Contact us and we’ll provide you with a link to upload your film. Once we have the film we’ll turn it into a customized application. You’ll get final review and you’ll continue to hold all rights to the film. We’ll submit it to Apple and manage the whole selling process through the App store.
We charge $150 to develop the app and a 5% royalty on App store sales (net revenue). You get everything else.

Another way of doing it is film festivals the UK film council can get you picked up for people such as pathé a mainstream distributor to put you on a real screen instead of online. The production values that reflect my low budget production.

My essay on the Hollywood Batman film (below) made it clear to me that my film is not suited for a hollywood context!!

Describe the processes of production distribution and marketing which are used to make Hollywood films successful with their target audience. Make references to specific examples preferably “the dark night”

There are many processes used by production distribution in order to advertise and distribute motion picture. There is also are target audience for these productions, which they believe is suitable for the film.
The process begins through a concept which can be an original screenplay for example a real life experience or can be an adaptation from existing work, novels, plays or a sequel from “Batman Begins”, therefore we have a lot of franchise, which can be easier for the production to promote the motion picture, as it already has a large following from the original and the DC comic series.
After the concept there is the process of “the players” which consist of a writer – the creator of the script. Agents (represents client) producers (guides a project through development) and finally the studies and production companies, which are responsible for 75% of vs. cinema output. “The Dark Knight” was supported by a branch from time Warner. Which is named warner bros. after this process, comes the development deals and finace which provides funding for a producer to develop a project? This also helps to fund the production being the primary source of fiancé for a company
Finally the production needs to be given a green light in order for the pre production to begin. A production needs to get all of these elements a place which can take a numerous amounts of years.
“The Dark Knight” has a great advantage, as Christopher Nolan, produced and directed both “Batman Begins” and “The Dark Knight”, which was successful attracting a large audience to see the sequel. They used their protagonists, to promote their picture. The character named the joker was launched on all areas of merchandise, including posters, clothing and even a web site. Also the character of Harvey dent was published on a website named “I believe in Harvey dent too”. The film was rated as a 12 A, portraying that they wanted a range of target audience varying from children to adults. Not all productions get they rating desire for example the motion picture named “this is England”, believed their film was rated a 15 however the film authority bbfc believed it was suitable an 18 and rated it that. As it had prolific swearing and violence.
In conclusion a production is a long process before the film is made which then has to be marketed through adverts billboards and merchandise and I believe “The Dark Knight” was successful in theirs campaign through use of new media.

How does the audience feedback on your production confirm or disrupt your intensions for the sequence?

COMMENTS FROM THRILLER POSTED ON YOUTUBE(hurtwood house media channel) AS OF April 13, 2009

Most of these comments are from Hurtwood Media Students who were asked to analyze the finished video products of their peers…We looked at comments from a range of potential audience members and also analyzed the statistical info that is available when you use the you tube INSIGHT function:

GraceChadwick (1 day ago) “hey guys i like your film some of the shots that you have added i dont really think that you needed for the overal story line i like the colour of the shots ( that blue tint that you have) i felt that you could have had a bit more to the story line it takes a while to get into it but i like the overall product.”

This was from a media student so it was really helpful as she knew a lot of term and had a better understanding of the sequence. Gives us a good comment about blue tint but we could hurry it up a bit. I see what she means we could have shaved down some

THIS WAS FROM A STRANGER
SabretoothStitch (1 week ago)
“The weather starts rainy and stormy but after a second we see light which looks like sunshine - and then again. so there's no consistency with what's going on outside. i'd be nice to make the connection with outside gloomy, rainy, dark atmosphere with the man's physiological state he's in also dark and stormy”

We have good constructed comments on the co unity of the weather we did this to show his nervousness pathetic fallacy is done through rain, wind and storm it changes to show his mood and how he acts all the time.

simonrees5 (1 week ago)
“the sound was a bit hollow, was that intended? Would be good to have had one more second on the Kalms bottle shot. Really interesting clip though”A good comment as this person was hooked on the bottle pills and has lots of new ideas for us we had a good boost from the interesting

clipHHMedia2009
(1 day ago)
0 “Good use of ambient sound to create the storm outside. The narrative is also very good. However there should be credits.”These is really helpful; because I completely agree I wanted to add credits and I had a list to do it was time issues and to put them as it might not have been the introduction.

morvitus (1 day ago)
interesting production the background story is not explained and maybe the opening sequence would be more interesting if the audience would know why he is taking pills i personally liked the effect with the righting on the pill box, ipod and computer and I found it a very good idea to use this effect the only what was missing for me were the credits

This is great because I liked the shots of each item and the object they told a story and gave the character a lot of depth where was he from how did he get there what was he worried about all to do with his mental state and how he would react around all his objects and surrondings and what kind of sick guy would send hum messages of death through his own objects.

The aim of this essay is to analyse how the audience feedback on my production confirm or disrupt the intensions for the sequence. Over all is the audience feedback about our production positive and it confirms our confidence which we had on the shooting day. Some of the positive audience feedback points the mise-en-scene and the plot out. I also think that the mise-en-scene was one of our strengths but in contrary to that I thought that the plot would not be interesting and suspenseful enough for the opening sequence of a horror movie. That is why the feedback which points the good plot out disrupts my intensions. My intension was that we would improve the poor plot with the different camera shots and angels, the editing and the sound. On the other hand the feedback which says that the sound was weak and did not fit does not confirm my intensions for the sequence because I felt that the soundtrack fits entirely well with the sequence. I am also confirmed that the tracking shots worked entirely well in the sequence because of the feedback which proves my intension. The feedback shows also that we managed to transform the dolls into a scary object and to transfer to the audience the atmosphere of the sequence. These aspects of the sequence could have been a weakness of the production in my opinion. Another weakness could have been that the cuts and the shots would not produce suspense but the feedback shows that the scenes are as well composed to produce a suspense which is mainly a result of the cutting which was one of our strength as I think. The feedback also shows that the sequence reflects the work, time and effort we put in the editing to get the cuts perfect.