audience feedback survey

We had media students and members of the public fill out our survey on our music video. We used questions that would give our audience an option to choose from for example what music genre you prefer. This makes it clearer for us which genre is most like for which audience with our own star. We saw that media students gave more of sustained answer as the public were very one word answered. We saw common interests in the positive and negative that the tunnels special effects were a great convention to use for the effect of a deeper tunnel but the gaffe tape made her look too sexual than needed in a prison.

The monkey survey really helped us seek out the ins and outs of our video and made us look twice eon it. Now we can say what we might have done differently from what we did to suit our target audience and even the boundaries outside of it.

We found that many people understood the narrative, and what it was portraying this as a dancer as someone who would escape the name of our band uses this and reinforces the idea of indepdent woman.Stuart Hall's "encoding and decoding" theory, the responses to our video were complex as some gave us a preferred reading and responded in a way we wanted them to, whilst others gave us a negotiated reading and interpreted the music video in a completely different way. In general, the audience feedback was very positive. They all said they felt connected with the star image through the close-ups, which was one of our main aims from the start. Moreover, many of the responses showed that the themes of female empowerment had been successful conveyed. "i liked the way she appeared dominant over the camera and looked powerful over the male band". The responses also showed that the special effects were particularly successful in conveying the narrative of the video, the audience understood the journey of our star escaping jail in a visual and exciting way "the tunnel was my favourite bit". However, some of the responses showed that the choice of costume in the prison (gaffe tape) slightly distanced the female audiences as her image was too sexual and overpowering. Furthermore, our audience feedback showed the need to include more shots of the band, many responses show that there was to much on the star and not enough of the whole band in general.



Here are a few examples of them:



http://www.surveymonkey.com/s/C57JHG3 - part 1





http://www.surveymonkey.com/s/JKJLRZX - part 2







http://www.surveymonkey.com/s/JK6LZQT - part 3