Evaluation Task 1 In what ways do your media products use, develop or challenge forms and conventions of real media texts- Dircet address

The six convention used in our video were
Direct Address, Use of montage, Use of pace if editing, Special effects, Lighting use of concept and use of performance section we also need to know what our star is what does she portray.

In L.E.S Artiste we see that ruby is a commercial exhibition when we see shots of her body and seeing sexual attractiveness to draw in attention she uses direct address in her first opening shot of her singing this creates a relationship with the audience giving us a chance to relate to our star for the consumer. We see this use in lady gagas video used a lot when she is basing her body to entice her male audience to have a go.