Monday, December 14, 2009
Account Of Editing Footage
Our initial idea was to have the band playing with ruby shot after shot and at the very beginning have a big wide to give the audience a full picture, but we then decided to hide the band to create a journey throughout the beginning of the video until a wide of them to reveal themselves to hide the band the shots we used were CUs of instrumental on the guitar, bass and drums and Ruby’s body for shots. We used a blue screen on our rooftop section and our tunnel area, the best way of syncing the song with each shot was lyrics to Ruby’s mouth and using band section was the drummer’s snare to his own hit. We then exported the blue screen files and saved them as quick time files where we could import them onto After Effects when the shots were imported we needed to scale the background to make it look real for example the ‘skyline’. We needed to fit the right picture size for example a close up of ruby meant to make the background blurred using gloss where in contrast the wide was a very straight and clear picture the tunnel was easy to use as we decided to plaster copy’s of our own tunnel we had a lot more times either scale them up or down the ones that scaled down were ones that got darker and more blurred to give the effect of she is deep down at the bottom of the tunnel after using a red outline to give it a great feel of a tunnel escape. After that we used bright lights on the skyline to make it look authentic.
Then we did our moving shots where we had to make the background scale up or down to the meaning of the zoom or the reach out for example when we went close on Dan’s face playing the guitar the city had to zoom with it we did that by placing one background at the start of the process and finished with a completely different image size at the end to see it go in and out using bogeys. After we put our after effects on we then rendered each shot onto a quick time flie so we could import each file back onto 'pro' final cut so our video could flow and used again by placeing each after effect shot onto our timeline so we can replace the blue and that our video looked real.
front and back covers for Digipack

Friday, December 11, 2009
Tuesday, December 8, 2009
Account Of Shoot Day




Friday, November 27, 2009
Monday, November 16, 2009
Building the sets
They reinforced it with cavity filling foam we then painted the outside black then painted the inside with chrome paint to make the light reflect it. We then planned to put it against a blue screen so we could extend the perspective and create a new vanishing point. We stabled it with pipes underneath
Prison cell had plastic walls stabled them to stage flats, paint used through a mix of colours based on alactraz, used aerosol cans to make dirty lumps on the corners we used coffee stains on the beds
Prison cell bars were painted black then used glue in the joint andcoco powder to make it rusty
I went to B&Q and got television Ariel’s sourced barbwire and we already had a plastic brick wall for the wall.
lighting plans
Tuesday, November 10, 2009
second day of editing
First day of editing
Just filmed storyboard
So we have a moving motion piece so we have something that relates to our pop promo so we can judge the pace and time where and when we need each shot.
storyborading 4
storyborading 3
storyborading 2
started storyboarding
Then we moved on to an extreme close up of the strings of the guitar and drums on the snare. Where the tempo changes into an instrumental break building up to create a climax for the lead to burst out to freedom
intail props
We were thinking of getting lots of pipes and tubes of B & Q where we could make a tunnel for our star to perform in this turning circle of mess she got herself into we wanted to get our costumes for dresses from Top Shop or H&M and our suits from silks where we could portray different exhibitions of our stars body. That gives a feel of her plus the boys feel of organic authenticity.concept section
How she needs to break free she has been put in jail for a reason giving a sense of question why is she there what crime has she committed then the idea she escapes as we want her as her audience to escape and be the rebel who keeps on going.

That her escape is all about a tunnel and its hard and feeble to get past it all.
Then her freedom is the skyscraper looking for the light at the end of the tunnel.
Monday, November 9, 2009
studio layout plans
TImeline
RESEARCH INTO PROMOS AND INITIAL IDEAS

1. Boogie pimps somebody to love remixed from the orignal jeferson airplane but we decided agasint it as it had already exceeded its shelf-life as a club tune and had extensive airplay. girls in the group also thought the existing video objectified the female image too blatently!

2. The Yeah Yeah Yeahs: 'Heads will roll' . This still emphasising relative size in the framing puts the female vocalist in a dominant position to the supporting band.
The group had ideas to reproduce a band like No Doubt.
The group quickly came to the decision that they either wanted to create a band lead by a female singer with a male backing band or a black female artist. No Doubt were a hybrid creation; RnB influenced music with a white but funky female artist and male backing band. We also looked at Beyonce and destiny’s Child. All the group remembered the SpFx involved in the promo and a tunnel scene.
Embedding disabled by request
While looking at other female artists I came across the promo, ‘Anyplace , Anytime , Anywhere.’ :Kim Wilde featuring Nehah a younger more contemporary female artist. In it there were some strikingly lit shots of a tunnel and brick work which felt very atmospheric and matched ideas other had to set our artists in a prison for a scene.
This shot from You Keep Me Hangin’ On gave us ideas about confinement and isolation and emotions. It also tied in with group ideas to show our band in prison as rebels and dangerous. A number of RnB videos emphasised the play of black women represented as Getto prostitues which other members of the group wanted to incorporate.
I also got sidetracked by the nature of YouTube to look at images of Alcatraz after watching The Rock!
The key images in this research really influenced our storyboarding of key images and locations and also helped define some of the themes we would give to our band and lead singers star image: Post feminist empowerment of their image, control of their destiny, objectification by male dominated media.
CHOICE OF APPROPRIATE TRACK
We didn’t think that our band could get away with covering a No Doubt track because they are all so well known and we didn’t want out band’s image to have to compete with the tough expectations of a target audience that new No Doubt. We came across another band who have a very vague star image – Santigold. Often they work with a variety of artists although they favour a lead female vocalist. The track, L.E.S Artists came up on a YouTube search. Although the track was a chart hit the vagueness of the band’s established star image led us to think we could cover this track and connect our band’s brand to it.
http://www.youtube.com/v/kCeZzW54a2o&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385">
Friday, November 6, 2009
letter of Permission
To Universal Music Group
We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:
L.E.S Artistes by Santigold
With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.
The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.
Yours sincerely
Clare Dodkins, Daniel Ash, Alexandra Newton and George Gillies
Hurtwood House School
Sunday, October 18, 2009
Universal Records
The company discovers, develops, markets and distributes recorded music through a network of subsidiaries, joint ventures and licensees in 77 countries, representing 98% of the music market. UMG also sells and distributes music video and DVD products, and licenses recordings, encouraging the legal distribution of music online and over cellular, cable and satellite networks. UMG includes Universal Music Latin Entertainment, the world’s leading Latin music company. UMG's music publishing company, Universal Music Publishing Group, is the world's leading publishing business; it owns and acquires rights to musical compositions and licenses them for use in recordings and related uses, such as films and advertisements. UMG also includes Bravado, its merchandising company, and Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.
Tuesday, October 6, 2009
Wednesday, September 9, 2009
A2 Media!
The windies
song : core
genre: indie brit
very down to earth , organic has alot to do with the world around cares for it giv es us something to realte to in there star image
treatment : location set in a room with children playing the game gutair hero with play tool intrusments then they begin throughout the video to grow up and learn how to be a band and play real intrusments. gives hope !
example two : Bianca!
song: top bitch
sexy , hot, seductive , girls want to be her guys want to date her all keeping up with a modern wave and getting all the teen looks can grab attention with a look.
treatment: set in glitter room with laudreny throwing about the place as if she owns it has alot to say for herslef uses men as objects.
example 3: star
song : rock head
they aere the lords of the underworld men looking for the new metticalla and they have arrived hard power chords everywhere!
treatment: stuck in a cave lookign for a way out they us there ampilfies to blow the rocks with there piower chord bsusting moves !!
Sunday, September 6, 2009
Wednesday, August 5, 2009
EVALUTAION - 1 In what way does your media production use, develop or challenge forms and conventions of real media productions
Our two minutes sequence is called MANIPULATION and we followed many conventions of the Thriller/Horror genre to make our project. The point of our thriller is to mess with the Protagonist who may be being haunted or who may have a multi personality disorder. This is a plot that has been seen in thrillers like “Memento” and “The Machinist” with Christian Bale.
The point is with these movies, that you don’t know whether or not the characters are in their right minds or not, and in this way they act as representations of everyday people that may or may not be going through stressful psychological times and make us all feel better and a little bit more normal compared to them!!!
One thing from MEMENTO that I admired that the time lost its not in chronological order he needs to find out what he is doing. This makes every move feels very uncomfortable as he is going through short term memory loss he keeps tattooing himself to keep memory but that is even messed up all about the mind.
Our protagonist thinks he is working on secret government project cataloging undesirable social groups in the U.K. and ways to get rid of them. He is not very happy or comfortable with his job though, and because of this he is a bit nervous and stressed out. We used the prop of a KALMS bottle which is a type of “over-the-counter” medicine that is supposed to calm people down in times of stress, but then we changed the pill packet label so it suggests to our audience that even there naturally everyday medication can be tampered with as it is only stress relief pills not even prescription stuff. This could be a warning against taking so much medication and becoming too much like a paranoid USA businessman, or it could just generally be a warning to say “Stop polluting your bodies and minds cause you start to do unreasonable things when you want money and status in this context”
The sub genre (of the meta genre of thriller) that we are working in is Psychological Thriller. In these types of films (until the often violent resolution) the conflict between the main characters is mental and emotional, rather than physical. where much of the action is going on in the mind of the protagonists.
We have an antagonist that likes planning mind game with UK government officials who are responsible for making the lists of undesirable racial groups to be removed its set in the future for a warning. Or do we? The point of the film is to imply that a group is being taunted by a ghost or a real live persona who is a threat, but that you don’t know who it is. I think that it would be good to air issues of racism in this country, as our group and teachers discussed a lot of times recently where foreigners hadn’t been treated fairly, which fits in well with the recent push to introduce cards for all foreign nationals in the UK to carry around with them. It feels sometimes that history is going in circles – printing more money etc and I think that identity cards as well as passports are pretty unnecessary and that there should be a UK film that addresses that.
We are just lucky that we were in a position to beg,borrow and steal (almost) a convincing location and props from people we know who live around our school. This really helped to create the feeling that it was a higher budget production than just a student film.
Examples and some influences of another psychological thriller that we liked was FIGHT CLUB and SWORDFISH, which are American, Both of these had similar themes of making society take a good look at itself, before sometimes taking radical action to change the balance of power – especially at the top.
The most interesting thing about FIGHT CLUB is that he is obsessed with commercialism and that he is an avid consumer of society before the protagonist (played by two characters who are part of the same mental entity) loses it.
We tried to convey confusion with editing pace and a variety of shots, as well as a soundscape that was eerie and suggestive of more confusion and mind games to come.
EVAULATION - what have you learnt about Media Technologies from the process of constructing your Product?
EVAULTION - looking back at your preliminary task what do you feel you have learnt about the progression from it to the finished product
Monday, May 11, 2009
EVAULATION - Audience and How does your media product represent social Group?

What is an Appropriate Audience for our film??
- 15 BBFC Classification
because there will be no bad drug scenes or glorification of violence that is not usually seen in a 15 film - although its issues will be too intense and inappropriate for a 12 audience.
How does your media product represent social Group?
In our thriller we have one actor representing dominant social group out there who tale medication for pain relief or something worst. As we only have one actor in our thriller it has been viewed by a middle aged man who seemed to target a younger social group to get rid of them. The Actor is a white male in his 30s so this targets older people who need medication to stay fit, healthy and sane.
He is dressed in a well off suit to show he is a middle/upper class man. He has himself quite high in the world looking down on lower classes in the world. His behavior and movement seem to be in a very anxious and stressed workaholic. Who needs a break from time to time, he moves with a sense of urgency which builds rising tension in our character and the thriller, by him getting more pumped up the audience start to as well. His voice would be more your own interpretation than anything else as you don’t hear him apart from a groan which indicate this man does a lot of thinking and keeps a lot to himself. His appearance is throughout the whole thriller and is panned all around him and has this circling motion which builds a lot of rising tension for the audience as the camera moves as he changes. He appears twice in the thriller once as a man of working than a man of thinking he is dieing and losing his mind.
We used a stereotype of a upper class man living in a grand house with lots of money and lots of objects from around the world. So we suggest that he is a very well off man who works hard. We did this because we wanted to show the richer man was not always get away with it you can’t buy your life getting back at the fat cats.
The shooting was a type of surveillance which showed it was all about him and the idea of being watched and the sick idea of picking off people of knowing what they do everyday and then planning out a act which could kill them. But with this the camera angles helped showed that he thought he was being watched as if he was watching himself and that he might be poisoning himself as he has two mind sets for example me myself and Irene fight each other personality while he is planning to kill his other personality without realizing he kills himself on the same road.
My intentions in constructing of the representation was to make an idea of surveillance and playing games I wanted the audience to be the social group being targeted so they are the manipulators trying to stop this man who this all evolves around on.
I could have challenged the representations by including a person or ethnic type to see so it was more of a point of view and instead of generalizing the public social group and not one type.
EVAULATION - What kind of Media Institution might distribute your Media Product and why?
Another option for this distribution of independent films is new media technology, where you can distribute digitally somewhere like caachi or create space Amazon UNBOX ( or sometimes even Itunes)
Online stores like these act as the middle men (intermediaries) who look for people to buy your content and people are going to buy them off these sites. Some deals mean the producers of the text can get 70% of the profit, with around 30% going to big popular online distributors. They will put there stuff on there server and allow people to download on HD quality. Apple generally only wants proven popular content though, or content that has been sold in a "job lot" as a collection of good independent films.
I learnt a lot about all this from an article on the net called
HOW TO GET YOUR INDIE FILM ON ITUNES... IT'S NOT EASY!!!
which we analysed and joined the forum on - at the end there were real fim makers discussing their problems and ideas on how to solve them like the company below...
There are also smaller companies like stonehenge below - that will sell your film as a smaller file for portable devices like iphones.
Sell Your Independent Films on iTunes
http://www.stonehengeproductions.com/Stonehenge/home.html
We enable independent film producers to sell their films on iTunes as applications for the iPhone and iTouch.
HOW?
Contact us and we’ll provide you with a link to upload your film. Once we have the film we’ll turn it into a customized application. You’ll get final review and you’ll continue to hold all rights to the film. We’ll submit it to Apple and manage the whole selling process through the App store.
We charge $150 to develop the app and a 5% royalty on App store sales (net revenue). You get everything else.
Another way of doing it is film festivals the UK film council can get you picked up for people such as pathé a mainstream distributor to put you on a real screen instead of online. The production values that reflect my low budget production.
My essay on the Hollywood Batman film (below) made it clear to me that my film is not suited for a hollywood context!!
Describe the processes of production distribution and marketing which are used to make Hollywood films successful with their target audience. Make references to specific examples preferably “the dark night”
There are many processes used by production distribution in order to advertise and distribute motion picture. There is also are target audience for these productions, which they believe is suitable for the film.
The process begins through a concept which can be an original screenplay for example a real life experience or can be an adaptation from existing work, novels, plays or a sequel from “Batman Begins”, therefore we have a lot of franchise, which can be easier for the production to promote the motion picture, as it already has a large following from the original and the DC comic series.
After the concept there is the process of “the players” which consist of a writer – the creator of the script. Agents (represents client) producers (guides a project through development) and finally the studies and production companies, which are responsible for 75% of vs. cinema output. “The Dark Knight” was supported by a branch from time Warner. Which is named warner bros. after this process, comes the development deals and finace which provides funding for a producer to develop a project? This also helps to fund the production being the primary source of fiancĂ© for a company
Finally the production needs to be given a green light in order for the pre production to begin. A production needs to get all of these elements a place which can take a numerous amounts of years.
“The Dark Knight” has a great advantage, as Christopher Nolan, produced and directed both “Batman Begins” and “The Dark Knight”, which was successful attracting a large audience to see the sequel. They used their protagonists, to promote their picture. The character named the joker was launched on all areas of merchandise, including posters, clothing and even a web site. Also the character of Harvey dent was published on a website named “I believe in Harvey dent too”. The film was rated as a 12 A, portraying that they wanted a range of target audience varying from children to adults. Not all productions get they rating desire for example the motion picture named “this is England”, believed their film was rated a 15 however the film authority bbfc believed it was suitable an 18 and rated it that. As it had prolific swearing and violence.
In conclusion a production is a long process before the film is made which then has to be marketed through adverts billboards and merchandise and I believe “The Dark Knight” was successful in theirs campaign through use of new media.
How does the audience feedback on your production confirm or disrupt your intensions for the sequence?
Most of these comments are from Hurtwood Media Students who were asked to analyze the finished video products of their peers…We looked at comments from a range of potential audience members and also analyzed the statistical info that is available when you use the you tube INSIGHT function:
GraceChadwick (1 day ago) “hey guys i like your film some of the shots that you have added i dont really think that you needed for the overal story line i like the colour of the shots ( that blue tint that you have) i felt that you could have had a bit more to the story line it takes a while to get into it but i like the overall product.”
This was from a media student so it was really helpful as she knew a lot of term and had a better understanding of the sequence. Gives us a good comment about blue tint but we could hurry it up a bit. I see what she means we could have shaved down some
THIS WAS FROM A STRANGER
SabretoothStitch (1 week ago)
“The weather starts rainy and stormy but after a second we see light which looks like sunshine - and then again. so there's no consistency with what's going on outside. i'd be nice to make the connection with outside gloomy, rainy, dark atmosphere with the man's physiological state he's in also dark and stormy”
We have good constructed comments on the co unity of the weather we did this to show his nervousness pathetic fallacy is done through rain, wind and storm it changes to show his mood and how he acts all the time.
simonrees5 (1 week ago)
“the sound was a bit hollow, was that intended? Would be good to have had one more second on the Kalms bottle shot. Really interesting clip though”A good comment as this person was hooked on the bottle pills and has lots of new ideas for us we had a good boost from the interesting
clipHHMedia2009
(1 day ago)
0 “Good use of ambient sound to create the storm outside. The narrative is also very good. However there should be credits.”These is really helpful; because I completely agree I wanted to add credits and I had a list to do it was time issues and to put them as it might not have been the introduction.
morvitus (1 day ago)
interesting production the background story is not explained and maybe the opening sequence would be more interesting if the audience would know why he is taking pills i personally liked the effect with the righting on the pill box, ipod and computer and I found it a very good idea to use this effect the only what was missing for me were the credits
This is great because I liked the shots of each item and the object they told a story and gave the character a lot of depth where was he from how did he get there what was he worried about all to do with his mental state and how he would react around all his objects and surrondings and what kind of sick guy would send hum messages of death through his own objects.
The aim of this essay is to analyse how the audience feedback on my production confirm or disrupt the intensions for the sequence. Over all is the audience feedback about our production positive and it confirms our confidence which we had on the shooting day. Some of the positive audience feedback points the mise-en-scene and the plot out. I also think that the mise-en-scene was one of our strengths but in contrary to that I thought that the plot would not be interesting and suspenseful enough for the opening sequence of a horror movie. That is why the feedback which points the good plot out disrupts my intensions. My intension was that we would improve the poor plot with the different camera shots and angels, the editing and the sound. On the other hand the feedback which says that the sound was weak and did not fit does not confirm my intensions for the sequence because I felt that the soundtrack fits entirely well with the sequence. I am also confirmed that the tracking shots worked entirely well in the sequence because of the feedback which proves my intension. The feedback shows also that we managed to transform the dolls into a scary object and to transfer to the audience the atmosphere of the sequence. These aspects of the sequence could have been a weakness of the production in my opinion. Another weakness could have been that the cuts and the shots would not produce suspense but the feedback shows that the scenes are as well composed to produce a suspense which is mainly a result of the cutting which was one of our strength as I think. The feedback also shows that the sequence reflects the work, time and effort we put in the editing to get the cuts perfect.


























