rough cut first time

running order

Building the sets

We asked a contrasting company for a some sewer piping the only sewing piping bigger enough was made of concrete but was too heavy and couldn’t have that in our studio but the man who ran the construction company would make us and cut us a length of tunnel made of MDF wood he used the plans for a bowing 747 fuse a large to contrast our pipe section
They reinforced it with cavity filling foam we then painted the outside black then painted the inside with chrome paint to make the light reflect it. We then planned to put it against a blue screen so we could extend the perspective and create a new vanishing point. We stabled it with pipes underneath

Prison cell had plastic walls stabled them to stage flats, paint used through a mix of colours based on alactraz, used aerosol cans to make dirty lumps on the corners we used coffee stains on the beds
Prison cell bars were painted black then used glue in the joint andcoco powder to make it rusty

I went to B&Q and got television Ariel’s sourced barbwire and we already had a plastic brick wall for the wall.

lighting plans

This is our plan for the roof to show off your star image and the bands support to her. we wanted the effect of a heilcopter light to signal for her to escape or be caught who knows. this develops a conncetion with her audince.

Account of lighting planning

Moving storyboard inset in blogger video file

object width="560" height="340">

second day of editing

Now we have just finished the second and final day of editing our storyboard we finished placing all the shots in the storyboard and started to fit with the track. We then tried adding effects when it builds and the length of shots varied from long to short to get the feel of the music video on a storyboard. The advantage of doing this was getting the rhythm of the songs with the shots and now we have a profile view of the video before filming.

First day of editing

This was thefirst day of editing we binned it and logged each shot and named its shot number. We put in beat markers to place where each shot would go it was easier as we could get it on the beat and listen to the whole track before we even started chopping up the shots then after the markers were placed we then put in each shot as shown on the storyboard.

Just filmed storyboard

We have just filmed our storyboard we intended to edit into final cut pro with our track
So we have a moving motion piece so we have something that relates to our pop promo so we can judge the pace and time where and when we need each shot.

storyborading 4

We have now needed lots of organic authentic shots of the band so guitar necks, strings snare drum the whole band as a collective to ride the fact we are still performers who are performing with feel urge and passion for music

storyborading 3

Then we wanted lots of shots with the skyscraper where she performs and escapes so it gives a feel she is bigger than the world giving her the feel of power and control over everyone she sees. Gives the audience something to hope for, something to cheer her on as she is now there hero in digsuse.

storyborading 2

Then we decided to have lots of sexy shots of her legs and bum and cleavage to give her that sexual desire of people wanting her giving lots of direct address so she creates a relationship with her audience giving her an advantage to become a star of being wanted instead of a one hit wonder.

started storyboarding

Started by storyboarding sequences we are all doing a minute each drawing the ideas we have chosen and then we combined them together to create a full length video of each shot in a wide close up angled and tracking. For example the turning of the tunnel and the wide of the band playing together so we get the feel of the entire band.
Then we moved on to an extreme close up of the strings of the guitar and drums on the snare. Where the tempo changes into an instrumental break building up to create a climax for the lead to burst out to freedom

intail props

We were thinking of getting lots of pipes and tubes of B & Q where we could make a tunnel for our star to perform in this turning circle of mess she got herself into we wanted to get our costumes for dresses from Top Shop or H&M and our suits from silks where we could portray different exhibitions of our stars body. That gives a feel of her plus the boys feel of organic authenticity.

concept section

Our concept section has a few ideas of her escaping from jail.
How she needs to break free she has been put in jail for a reason giving a sense of question why is she there what crime has she committed then the idea she escapes as we want her as her audience to escape and be the rebel who keeps on going.











That her escape is all about a tunnel and its hard and feeble to get past it all.

Then her freedom is the skyscraper looking for the light at the end of the tunnel.

studio layout plans

We have started making studio layout plans a base of the layout of wear there performing how the performers will perform in the space and how our ideas will travel through it this is a example of it a wide shot, of the band playing on top of a skyscraper where we can see all of her and them doing the escape. the yellow boxes we drew around the wide shots were the gernal view on each close up shot to do based on the wide so we could see the whole view

finished timeline

We’re finishing our time line making it flow with the song and cleaning up the edges to make it a clear view of it so its easy to read and easy to read for a pure base. Now we know where and when we will have a song change of tempo, tone or balance change and here is a example of it

TImeline

We’ve started to organise our timeline following through the song and we wrote each point where a new shot change would be for example a change in guitar or a new tempo change was done so we are sure where and when the song changes and how we will portray it .

RESEARCH INTO PROMOS AND INITIAL IDEAS

To start we wanted to find an up tempo tune to create a punchy and fast paced edited promo. Several possibilities came up on Youtube.




1. Boogie pimps somebody to love remixed from the orignal jeferson airplane but we decided agasint it as it had already exceeded its shelf-life as a club tune and had extensive airplay. girls in the group also thought the existing video objectified the female image too blatently!













2. The Yeah Yeah Yeahs: 'Heads will roll' . This still emphasising relative size in the framing puts the female vocalist in a dominant position to the supporting band.




The group had ideas to reproduce a band like No Doubt.

http://www.youtube.com/v/RvuVFHTvdaY&hl=en_GB&fs=1&%22%20type=%22application/x-shockwave-flash%22%20allowscriptaccess=%22always%22%20allowfullscreen=%22true%22%20width=%22480%22%20height=%22385%22%3E

The group quickly came to the decision that they either wanted to create a band lead by a female singer with a male backing band or a black female artist. No Doubt were a hybrid creation; RnB influenced music with a white but funky female artist and male backing band. We also looked at Beyonce and destiny’s Child. All the group remembered the SpFx involved in the promo and a tunnel scene.

Embedding disabled by request

While looking at other female artists I came across the promo, ‘Anyplace , Anytime , Anywhere.’ :Kim Wilde featuring Nehah a younger more contemporary female artist. In it there were some strikingly lit shots of a tunnel and brick work which felt very atmospheric and matched ideas other had to set our artists in a prison for a scene.

This shot from You Keep Me Hangin’ On gave us ideas about confinement and isolation and emotions. It also tied in with group ideas to show our band in prison as rebels and dangerous. A number of RnB videos emphasised the play of black women represented as Getto prostitues which other members of the group wanted to incorporate.

I also got sidetracked by the nature of YouTube to look at images of Alcatraz after watching The Rock!

http://www.youtube.com/v/ubvV498pyIM&hl=en_GB&fs=1&%22%20type=%22application/x-shockwave-flash%22%20allowscriptaccess=%22always%22%20allowfullscreen=%22true%22%20width=%22480%22%20height=%22385%22%3E

The key images in this research really influenced our storyboarding of key images and locations and also helped define some of the themes we would give to our band and lead singers star image: Post feminist empowerment of their image, control of their destiny, objectification by male dominated media.

CHOICE OF APPROPRIATE TRACK

We didn’t think that our band could get away with covering a No Doubt track because they are all so well known and we didn’t want out band’s image to have to compete with the tough expectations of a target audience that new No Doubt. We came across another band who have a very vague star image – Santigold. Often they work with a variety of artists although they favour a lead female vocalist. The track, L.E.S Artists came up on a YouTube search. Although the track was a chart hit the vagueness of the band’s established star image led us to think we could cover this track and connect our band’s brand to it.

http://www.youtube.com/v/kCeZzW54a2o&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385">

The use of an old brick factory for the location of the shoot also influenced us. We thought of ways to include this as we knew where to get hold of plastic set brick work to dress our set with.

Santogold is also signed to our chosen record label: Universal which would eliminate the issue of copyright control but cause a clash of interests for the company - a bit of an oversight we decided to ignore!

letter of Permission

To use the track we wanted we sort copyright permission from the record company. However the record company have not replyed. Below is the body of the text we sent:


To Universal Music Group

We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:

L.E.S Artistes by Santigold

With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.

The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.

Yours sincerely


Clare Dodkins, Daniel Ash, Alexandra Newton and George Gillies
Hurtwood House School