1. Boogie pimps somebody to love remixed from the orignal jeferson airplane but we decided agasint it as it had already exceeded its shelf-life as a club tune and had extensive airplay. girls in the group also thought the existing video objectified the female image too blatently!
2. The Yeah Yeah Yeahs: 'Heads will roll' . This still emphasising relative size in the framing puts the female vocalist in a dominant position to the supporting band.
The group had ideas to reproduce a band like No Doubt.
The group quickly came to the decision that they either wanted to create a band lead by a female singer with a male backing band or a black female artist. No Doubt were a hybrid creation; RnB influenced music with a white but funky female artist and male backing band. We also looked at Beyonce and destiny’s Child. All the group remembered the SpFx involved in the promo and a tunnel scene.
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While looking at other female artists I came across the promo, ‘Anyplace , Anytime , Anywhere.’ :Kim Wilde featuring Nehah a younger more contemporary female artist. In it there were some strikingly lit shots of a tunnel and brick work which felt very atmospheric and matched ideas other had to set our artists in a prison for a scene.
This shot from You Keep Me Hangin’ On gave us ideas about confinement and isolation and emotions. It also tied in with group ideas to show our band in prison as rebels and dangerous. A number of RnB videos emphasised the play of black women represented as Getto prostitues which other members of the group wanted to incorporate.
I also got sidetracked by the nature of YouTube to look at images of Alcatraz after watching The Rock!
The key images in this research really influenced our storyboarding of key images and locations and also helped define some of the themes we would give to our band and lead singers star image: Post feminist empowerment of their image, control of their destiny, objectification by male dominated media.
CHOICE OF APPROPRIATE TRACK
We didn’t think that our band could get away with covering a No Doubt track because they are all so well known and we didn’t want out band’s image to have to compete with the tough expectations of a target audience that new No Doubt. We came across another band who have a very vague star image – Santigold. Often they work with a variety of artists although they favour a lead female vocalist. The track, L.E.S Artists came up on a YouTube search. Although the track was a chart hit the vagueness of the band’s established star image led us to think we could cover this track and connect our band’s brand to it.
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